Digital marketing continues to leverage customer engagement for businesses and is also expected to rise. Considering the fact that a majority of customers use mobile phones, it is a good idea to make your content more mobile-friendly. Combining mobile technology and marketing is an excellent way to increase user engagement. It is a doubtless fact that mobile phones have heavily affected people’s buying behavior, and optimizing your content for on-the-go audiences or customers is essential.
Read on to learn more about content marketing in a mobile-first world and how to optimize your content for these on-the-go audiences.
Establish Your Goals
Set your goals and gain clarity on the strategies you must adopt to gather your customers’ attention. You can define your KPIs and lay down the strategy to achieve them. For instance, if you focus on brand awareness and increasing traffic, you can stress the top keywords to make your content more SEO-optimized.
Visual Content Marketing
Visual content marketing uses visual images and videos to grab the audience’s attention. Good infographics have the capability to attract more customers. You can use images and short videos that could potentially drive more traffic. However, you should take care not to overshadow information with images. Additionally, it should be ensured that the loading time is not high. A higher loading time can make customers leave your website.
Create Mobile-Friendly Content
As most users search using mobile phones, you should optimize your content to be mobile-friendly. A report from Statista shows that mobile phones contributed to over 55% of global website traffic in the fourth quarter of 2023. This shows the importance of having mobile-friendly content with a good web design and layout.
Make Shorter Content
As mobile screens are smaller, the content that is put in needs to be as concise as possible. Most users do not spend time scrolling all the way down to read every detail, and here lies the importance of having short and crisp information. Your content should address all the users’ queries, engage them, and be informative, all the while getting quickly to the point to keep it short.
Voice-Activated Search
Voice-activated search is a good element that you can include in your mobile content marketing. With voice assistants like Alexa and Siri, the number of people relying on voice search is increasing. You can use this feature to generate answers to long-tail questions that customers are likely to ask. Using keywords that customers generally ask for in a voice search is also good. However, the trick lies in anticipating the questions that customers will ask.
Social Media Marketing
It is a well-known fact that people spend several hours on social media. As such, posting informative and engaging content on popular social media platforms like Instagram, LinkedIn, Facebook, and X is a good way to grab more customer attention. You can tailor your content accordingly by including Q&A sessions, quizzes, polls, etc.
Use CTAs
When creating content for mobile phones, it is always better to add a call to action (CTA). This should encourage users to proceed without being too persuasive or generic. For instance, you can use “Download Now” or “Click Here” to help encourage action.
With people highly dependent on mobile phones for their buying decisions, a mobile-first marketing strategy is not just an option; it is necessary to build customer connections. You can also get in touch with the team at La’vini Digital for white-label digital marketing services. Contact us for more information!